Dedicated womenswear buying event, Fashion Exposed Now, has announced a partnership with sustainability experts Fashion True Futures.Elizabeth Park, founder of FTF is presenting the Sustainable Edit in this February’s edition of the Expo to support and showcase some of fashion’s fresh, dynamic and truly innovative labels who are all making a difference towards a more sustainable fashion future."True sustainability is the ability to cause little or no damage to the planet and therefore be able to continue for a long time." Elizabeth Park says.Fashion True Futures believes in the importance of humanity in harmony with nature. By changing the way we work, we can reduce the impacts of what we do and become leaders in creating positive change.Our featured brands are visionaries in reducing their impacts on the planet and its people and are all on different journeys towards establishing a better future for fashion. Fashion True Future’s Sustainable Edit presents labels who are demonstrating true solutions in 2 or more of these 5 key areas of sustainability.
Sustainable Edit 2020 Presented by Fashion True Futures
[gallery type="columns" size="medium" ids="19527,19541,19544,19540,19543,19545,19542,19530,19549"] Ahimsa Collective >> A luxury accessories label, intent on producing products with no harm. Made using Pinatex®, a natural and sustainable non-woven textile made from the fibres of pineapple leaves.PENDULUM >> Creating new solutions to sustainability problems through innovation and creativity. Eliminating fabric wastage through zero waste patterns, circular supply chains and upcycling waste textiles and using biodegradable materials and garment components.Justice Denim >> Responsible design is tri-fold. It must be ethically manufactured and accredited, hand-crafted for quality and sustainably made to reduce waste.R E M U S E >> Melbourne based clothing label where futurism meets nature. Fusing artisan techniques, low-impact dye technology, and natural fibers, R E M U S E investigates the ways the future of a fashion is simply fashion that takes inspiration from the earth.Tri Colour Federation >> Jeans that fit like no other! Made from sustainable denim, ethically sourced and designed and made right here in Melbourne. Your search for the perfect Jean just ended.kin studio >> Whenever possible, kin sources with Fair Trade suppliers and manufacturers, using 100% certified organic cotton fabrics.Farm To Hanger >> Wholly produced beautiful Australian made products with zero harms, zero waste and net-zero emissions, thereby lowering the global effect the fashion industry is having on the planet.5th Cygnet >> Beautiful unique garments exquisitely made using only natural and sustainable silk fabric off cuts. Hand made locally in Melbourne.Bamboo Body >> Stylish and sustainable bamboo clothing accessible to everybody, ethically made in Australia.Quillan >> Fabrics are consciously chosen, focusing on sustainable natural and organic fibres - hemp, organic cotton and linen. So much healthier for us, for the environment and for the workers in the industry.View the Sustainable Edit and experience Fashion Exposed Now this February in Melbourne.
Fashion Exposed Now
Australia’s only dedicated womenswear buying event. Registration is free and includes access local and international labels, seminars and round table sessions to help build your business. Sunday 2 – Monday 3 February 2020Royal Exhibition Building, Melbourne
Her bold, edgy streetwear will be exhibited at Fashion Exposed Now in exciting new attraction, The Sustainable Edit. It’s the perfect showcase for the 25-year-old Melburnian who scored a double triumph in 2017: Degree Student of the Year at the Box Hill Institute and Melbourne Fashion Week Student Designer of the Year.Last September, Tess celebrated her new label Pendulum Studios with a launch party. There are some great shots of it on Pendulum’s website, but make no mistake: this is a super-serious young designer passionate about reducing the fashion industry’s punishing impact on the environment - and changing perceptions about sustainable fashion while she’s at it.“It’s usually about wholesome options like linen sack dresses in natural colours and that has limited appeal,” says Tess. “My grudge clothes embody the idea that being a total badass and a good person aren’t mutually exclusive.”Her lecturers at the Box Hill Institute where she took her BA in fashion design were influential. Even more so have been her parents.“My dad is an engineer and my mum is a nurse and artist – both strong, creative individualists who have been tremendously supportive.”The complex skills that go into those Pendulum dresses and separates emerged early. “As a three-year-old I was already doing 100-piece jigsaw puzzles,” says Tess. “Creating zero waste patterns has been a bit like tackling a jigsaw. It’s also been an important challenge. The industry norm is 15% fabric wastage.”Sustainability underpins Pendulum – measures include biodegradable elastic and compostable packaging – though Tess, who has recently perfected a ground-breaking technique for producing her zero wastage styles in five sizes, has also become savvy about fashion’s commercial demands.The big catalyst was her Redress Design Award. As a winner, she became part of elite upcycled fashion brand, the R Collective, which represents the competition’s top talents, and was invited to design a commercial collection for Hong Kong’s premier luxury department store, Lane Crawford.She spent three intensive months working on the project and her collection, titled Avoidance, hit the mark – six eminently wearable pieces including an aviation-inspired jumpsuit, a dress with adjustable belted detailing and a retro varsity style jacket.Why “Avoidance”? Two reasons, Tess Whitfort explained in a report for the R Collective’s magazine: The obvious one – that her collection was about avoiding waste – and because the word resonated with her on a personal level.“I’ve struggled with anxiety my whole life and avoidance is my biggest coping method and mind trap … (it’s) something I’ve had to overcome a lot in order to be where I am now,” she revealed.A few other things about Tess Whitfort: She’s vegan (but not judgemental about those who aren’t), works with Carbon Neutral Australia on their Plant A Tree initiative and prefers seeing her clothes on “regular people” rather than on models. She’s the real deal.Story by Zelda Cawthorne
Naudic creator Emma Puttick reveals the workings of her luxe bohemian brand.
There have been thousands of articles written about this very topic (I’m sure I’ve read hundreds of them over the years myself), and yet it’s still something I see businesses getting very, very wrong.The pre-header is an often misunderstood, misused field in email marketing that when used correctly, is just as important as a good subject line.So, to get you ahead of the pack, here’s a guide on how to use your pre-header wisely.
Glassons - A great example of a short and sweet subject line, with the pre-header providing the context and detail.
The RealReal – High end resale site the RealReal shows how you can use ‘Plus’ to add on a second message seamlessly. They could have put more text in here if they had wanted, but no need in this case.
And where it’s gone wrong...
I spy a navigation creeping into the pre-header. To avoid this, they should have made their pre-header longer. You can pick this up in testing before you send your emails.
Same problem here. Short, generic pre-header that’s been done without thought. Then the email content starts to sneak in. Whoops, no pun intended.
By Sophie Macfarlane-Digital Whizz of TalkShop Bespoke Retail Consulting