The fashion industry will come together at Fashion Exposed NOW 2022, sharing the latest trends and showcasing new season collections from Sunday 14 – Monday 15 August 2022 at Sydney Olympic Park.
Fashion Exposed NOW is Australia’s only dedicated womenswear retail buying event and will cover an array of offerings including womenswear, boutique labels, accessories, beach and body and footwear. The show will include a selection of medium to high end Australian designed and made and International designed and made brands.
“With an eagerness to take part in face-to-face events again, I am proud to announce Fashion Exposed NOW will return to Sydney on 14-15 August in 2022.” said Marie Kinsella, CEO, IEC Group Australia.
“We are delighted to be running this event again in 2022, especially as Fashion Exposed NOW is the only buying experience that offers retailers the chance to discover 100+ womenswear labels, under one roof”.
“We understand the challenges our suppliers and buyers have faced since 2020 and look forward to helping fashion trade recover with a great opportunity to re-unite labels face to face with retail buyers,” said Kinsella.
The changing environment in the industry, particularly over the last two years, provides all the more reason for retailers to stay ahead of the latest developments that can assist them in their retail offering.
Fashion Exposed NOW is a must attend event for stockists to see the latest collections from independent labels and for Exhibitors to place their label front and centre in front of buyers.
Introducing Made in Australia – co-located with Fashion Exposed NOW
International Exhibition and Conference Group Pty Ltd is proud to announce the launch of our Made in Australia Show. This is Australia’s first dedicated business to business trade fair connecting buyers with Australian made products to champion our Australian makers.
Made in Australia offers a professional platform for buyers to find genuine Australian made products and facilitate sustainable relationships within this industry. The major categories on display will include homewares, beauty, fashion, footwear, accessories, giftware, kids, and lifestyle.
Applications to be an exhibitor at Fashion Exposed NOW or Made in Australia are still open.
Click here to enquire to exhibit at Fashion Exposed NOW
Click here to enquire to exhibit at Made in Australia
What: Fashion Exposed NOW, co-located with Made in Australia Show
When: Sunday 14 & Monday 15 August 2022
Where: Sydney Showground, Sydney Olympic Park, Homebush
Entry: Free, trade-only event. Registrations opening soon.
Website: www.fashionexposed.com
Facebook: www.facebook.com/fashionexpoau
Instagram: @fashionexpoau
Media Enquiries: Darshana Amarsi darshana.amarsi@iecgroup.com.au
IEC Group
Level 1, 197 Bay Street
BRIGHTON VIC 3186
T: 03 9596 9205
W: www.iecgroup.com.au
Dedicated womenswear buying event, Fashion Exposed Now, has announced a partnership with sustainability experts Fashion True Futures.Elizabeth Park, founder of FTF is presenting the Sustainable Edit in this February’s edition of the Expo to support and showcase some of fashion’s fresh, dynamic and truly innovative labels who are all making a difference towards a more sustainable fashion future."True sustainability is the ability to cause little or no damage to the planet and therefore be able to continue for a long time." Elizabeth Park says.
Her bold, edgy streetwear will be exhibited at Fashion Exposed Now in exciting new attraction, The Sustainable Edit. It’s the perfect showcase for the 25-year-old Melburnian who scored a double triumph in 2017: Degree Student of the Year at the Box Hill Institute and Melbourne Fashion Week Student Designer of the Year.Last September, Tess celebrated her new label Pendulum Studios with a launch party. There are some great shots of it on Pendulum’s website, but make no mistake: this is a super-serious young designer passionate about reducing the fashion industry’s punishing impact on the environment - and changing perceptions about sustainable fashion while she’s at it.“It’s usually about wholesome options like linen sack dresses in natural colours and that has limited appeal,” says Tess. “My grudge clothes embody the idea that being a total badass and a good person aren’t mutually exclusive.”Her lecturers at the Box Hill Institute where she took her BA in fashion design were influential. Even more so have been her parents.“My dad is an engineer and my mum is a nurse and artist – both strong, creative individualists who have been tremendously supportive.”The complex skills that go into those Pendulum dresses and separates emerged early. “As a three-year-old I was already doing 100-piece jigsaw puzzles,” says Tess. “Creating zero waste patterns has been a bit like tackling a jigsaw. It’s also been an important challenge. The industry norm is 15% fabric wastage.”Sustainability underpins Pendulum – measures include biodegradable elastic and compostable packaging – though Tess, who has recently perfected a ground-breaking technique for producing her zero wastage styles in five sizes, has also become savvy about fashion’s commercial demands.The big catalyst was her Redress Design Award. As a winner, she became part of elite upcycled fashion brand, the R Collective, which represents the competition’s top talents, and was invited to design a commercial collection for Hong Kong’s premier luxury department store, Lane Crawford.She spent three intensive months working on the project and her collection, titled Avoidance, hit the mark – six eminently wearable pieces including an aviation-inspired jumpsuit, a dress with adjustable belted detailing and a retro varsity style jacket.Why “Avoidance”? Two reasons, Tess Whitfort explained in a report for the R Collective’s magazine: The obvious one – that her collection was about avoiding waste – and because the word resonated with her on a personal level.“I’ve struggled with anxiety my whole life and avoidance is my biggest coping method and mind trap … (it’s) something I’ve had to overcome a lot in order to be where I am now,” she revealed.A few other things about Tess Whitfort: She’s vegan (but not judgemental about those who aren’t), works with Carbon Neutral Australia on their Plant A Tree initiative and prefers seeing her clothes on “regular people” rather than on models. She’s the real deal.Story by Zelda Cawthorne