This is your exclusive preview of what the industry will be buying in August.From athleisure to undiscovered talent, this is what boutiques will be buying up next season.'Fashion Exposed Now' is set to take place from August 26 to 27 at the Royal Exhibition Building Melbourne.The trade show will feature a curated edit of medium to high-end brands. Here are the key trends we're already starting to see.
- Athleisure goes luxe
The $97 billion athleisure market ― which includes athletic apparel, footwear and accessories ― is set for a luxurious makeover as designer brands pounce on the trend. Think premium fabrications, understated hues and intricate mesh detailing. Featured exhibitor brand: Jasmine Alexa.
- Sustainability with style
As consumer awareness around sustainability and environmental issues grows, fashion brands are putting the trend back into textiles. Harsh synethics fibres have been replaced with bamboo, natural linens and cottons, with updated silhouettes hitting an ageless demographic. Exhibitor brand pictured: Naked.
- The independent designer
With international retailers flooding the Australian market, buyers will look to undiscovered brands as a point of difference. This includes designers operating outside of the Sydney and Melbourne fashion capitals, as coastal and regional brands make their presence felt. Featured exhibitor brand: Kira Pizzingrilli.
DATE: Saturday 26 – Sunday 27 August 2017
VENUE: Royal Exhibition Building Melbourne
WEBSITE: www.fashionexposed.com
