ROUND TABLE SESSIONS
Get up close and personal with industry professionals and obtain some answers to get your business thriving, then don’t miss this opportunity to obtain expert advice – all provided at no cost!
Be sure to bring your notepads & questions to the table and get ready to hear some ideas that could change your business - for the best.
These facilitated discussions will run for a maximum of 30 minutes. These sessions cannot be booked online. Seating is strictly limited and will be provided on a first come, first served basis.
Program is subject to change.
DAY 1: SUNDAY 2 FEBRUARY
TABLE B
11:45am - 12:15pm
Top Facebook Advertising Tips For Fashion Businesses
Discover the many benefits of Facebook advertising for business and learn best practices to ensure your ads get seen – by the right audience! Ali will talk you through self-managing your Facebook advertising, vs outsourcing and will delve into the pros and cons for each.
Plus, hear expert tips for writing compelling advertising copy and creative to ensure your advertising spend works to the best of its ability.
Presented by:
Ali Wheeler
Owner, Society State
Visit:
societystate.com.au
Follow:
Facebook: @societystatedigital
Instagram: @societystate
TABLE A
11:45am - 12:15pm
What’s Trending?
Do you want to discover what's trending next season? Sit down with trend expert, Lyndal Wallis, as she discusses what will be trending next season and make informed decisions when placing orders on the show floor.
Plus, learn how to work out what trends are right for you & your business and where you should be looking for trend forecasting resources.
Presented by:
Lyndal Wallis
Founder, Fossick Trends
Visit:
fossicktrends.com
Follow:
Instagram: @fossicktrends
Facebook: @fossicktrends
LinkedIn: @fossicktrends
TABLE B
1:45pm - 2:15pm
Stand Out From The Crowd With Expert Visual Merchandising Ideas
Learn Sarah’s top 10 VM tips for 2020 that will help your business stand out from the crowd.
Hear about what customers actually want when they shop in a physical store & how you can provide this.
Plus, learn non-negotiable Visual Merchandising that you can do in your store and discover how to create a store environment that customers don't want to leave!
Presented by:
Sarah Quinn
Co-Founder TalkShop + Strategic VM & Retail Expert
Visit:
talkshopretail.com.au
Follow:
Facebook: @talkshopretail
Instagram: @_talkshop_
TABLE A
1:45pm - 2:15pm
Boost Your Retail Business With Video Marketing
Did you know that more than 50% of consumers want to see videos from brands… More than any other type of content?* Be sure to join this exciting round table discussion, where you will discover why your business should be focusing on video marketing for 2020.
You will learn how to use videos to promote your products, increase engagement, educate your customers and connect with your audience.
Presented by:
Emma Inteman
Co-Founder, ShopShare
Visit:
shopshare.tv
Follow:
Instagram: @emmainteman + @shopshare.tv
Facebook: @ShopShare.tv
LinkedIn: Emma Inteman + ShopShare.tv
*(Report from HubSpot Research)
DAY 2: MONDAY 3 FEBRUARY
TABLE A
10:20am - 10:50am
The Wild World of Social Media
TABLE B
10:20am - 10:50am
Beyond Likes – How To Increase Your Online Sales
Discover how to organically grow your social media accounts and increase brand awareness.
With years of knowledge from an early introduction to the power of organic Facebook and Instagram, and now creating new ways of marketing for brands and business'. Tristyn has worked with business' that have generated $1m sales in a day with the support of organic social media and will be talking all things content, influencers, branding, organic social media and the basics to build more hype around your business, from the inside out.
Learn about Social media content strategies, TikTok Influencer Planning, influencer & talent management, gifting & collaborations, social media strategist, photoshoot planning & budgeting.
Tristyn’s current & previous clients include Frank Body, Surfstitch, Dotti, Showpo, Lorna Jane, Zachary the Label, Bared Footwear, Melrose Ave, The Connection, Mossman, Elliatt, Maidenform, Bynicola The Label. She works as a consultant, content strategist, influencer and model on projects with phenomenal creatives within Australia & internationally.
Presented by:
Tristyn Martens-ShawMarketing/Small Business Consultant
Follow:
Instagram: @TristynLecia
LinkedIn: @TristynMartensShaw
Do you want to learn how to increase your conversion rates to sales?
Fernanda will walk you through the key elements of an ecommerce website that converts and how YOU can optimize your website to drive more sales.
She’ll discuss the simple but often-overlooked marketing strategies that convert more visitors and followers into paying customers and look at how to decrease your abandoned cart rates and how to bring visitors and past customers back to your website, so they buy from you again and again.
You will walk away from this round table with clear steps that you can execute immediately to increase your e-commerce sales and make more money from your time spent online.
Presented by:
Fernanda Alberici
Marketing Strategist
FAB Marketing
Visit:
fabmarketing.com.au
Follow:
Facebook: @fabmarketingagency
Instagram: @fab_marketing
LinkedIn: @fernandaalberici
TABLE B
12:15pm - 12:45pm
Creating Content That Connects
This round table discussion will help stop the content overwhelm and understand how to craft content that connects with your audience and aligns to their desires.
You will learn how to batch content so it becomes something that energizes, rather than depletes you. Join Fiona as she teaches you how to speak your audiences language, so you can learn how to earn their attention and keep them coming back for more.
Presented by:
Fiona Killackey
Founder
My Daily Business Coach & MDBC Consulting
Visit:
mydailybusinesscoach.com
Follow:
Facebook: @mydailybusinesscoach
Instagram: @mydailybusinesscoach
TABLE A
12:15pm - 12:45pm
Fashion - Environmental Impacts
Join FTF and industry specialists for an open discussion exploring the environmental impacts in fashion supply chains and operations.
From raw materials and manufacturing through energy use and carbon footprint, to packaging, delivery and store design.
Understanding the impacts informs proactive change, enables good practice and creates new possibilities to reduce our impact on the environment towards a more sustainable future.
Presented by:
Elizabeth Park
Founder
Fashion True Futures (FTF)
Visit:
fashiontruefutures.com
Follow:
LinkedIn: @elizabeth-park
TABLE A
2:00pm - 2:30pm
Being Sustainable in Fashion Means Valuing Your Makers
Sustainability crosses many spheres from people to the planet and profits. During this workshop conversation you can learn about how Ethical Clothing Australia’s (ECA) accreditation program has been focussed on the people aspect of sustainability for almost 20 years.
Come along to learn more about the program and what is covers and who’s eligible for accreditation.
Presented by:
Angela Bell
National Manager
Ethical Clothing Australia
Visit:
ethicalclothingaustralia.org.au
Follow:
Facebook: @EthicalClothingAustralia
Instagram: @ethicalclothingaustralia & @ethicalange
Twitter: @ethicalclothing
