Meet the Sydney 2010 Fashion Designers

Introducing the fashion designer, the name behind the label. Find out about their lives, inspirations and their achievements that have brought them here today.  

Aleida Harger – Louche – Stand 3824

Louche is sexiness, decadence and discreet entertainment.  It is the creation of New Zealand born designer Aleida Harger, an adventurer who studied at London College of Fashion and has lived and worked in New York, and LA. (more...)

Samantha Hegerty and Sascha Bartley - Two Birds – Stand 3434

Perth’s Samantha Hegerty and Sascha Bartley - both 28 – have been friends since they left high school. They’re also seasoned globetrotters and worked in sales in the fashion industry before becoming designers – in a nutshell, kindred spirits. (more...)

Clare and Kash O’Hara – Ohara Designs – Stand 4544

Clare O’Hara studied fashion design at Sydney’s KvB Bond University and soon impressed as a sharp talent. Her sister Kash earned a BA in commerce from Sydney University and ended up working for Microsoft. The O’Hara girls were smart, successful and dissatisfied. (more...)


Kat Gee - Kagi - Stand 4524


Like numerous small girls, Kat Gee had fun making Fimo bracelets, but the then eight-year-old went a step further. “I sold my pieces in the school playground and made a killing,” she recalls. (more...)


Nicole Russell – Cherrymorris – Stand 4122

Clasped in the beak of the flying swallow are delicate twin chains. Attached to them is a rose. The imagery is exquisite. So is every handcrafted detail of the Rose and Swallow brooch. (more...)


Joanne Crowe – Curvaliscious - Stand 2648

The seasoned designer and entrepreneur is well aware of the irony. For years, Australian women have been griping about the fashion industry’s concentration on small sizes in a country where the average is 14-16. Now here are women complaining about clothes that are too big!  (more...)


Natalie Wakeling – Embody Denim - Stand 2518

Natalie Wakeling was one of the first Australian plus-size models to succeed internationally. New York’s elite Ford agency represented her and her modeling career spanned a decade. So how big are we talking about? (more...)


Jono and Sam Cottee - Vanguard – StreetLab 7

An escape to a world where we are what we want to be,” reads the blurb on Vanguard’s website. Mere puff? Don’t be deceived. (more...)


Jana Simo - Explorion – Stand 2732

The fashionistas were intrigued. How did Nicola Finetti construct those amazingly intricate creations? The Sydney favourite certainly designed them, but he had a secret weapon: a Czech-born pattern-maker who also happened to be a structural engineer.  (more...)


Marion Liese - Marion Liese – Stand 3738

For years, Marion Liese designed lingerie that won awards, captivated the fashion media and inevitably boosted sales – all for companies that employed her. Early in 2009, the South African-born designer finally launched her own luxury lingerie label.  (more...)


Nikki Silverthorne – Kooey – Stand 3772

Western Australia’s Ningaloo Reef is “more alive” than the Great Barrier Reef, maintains Nikki Silverthorne, the power behind Kooey.  (more...)


Gisu Mobarhani – Gisu – Stand 3450

The name of the label, like that of the designer, is an old Persian one that roughly means “long-haired beauty”.  (more...)


April Marie Hewat – April Marie Swimwear – Stand 3864

December will be a bumper month for Melbourne swimwear designer April Hewat (pictured with beauty queen Jennifer Hawkins). At the Miss World finals in Johannesburg, Australia’s contender, Sophie Lavers, will flaunt three creations by April – “my Peacock and Frangipani bikinis, and Giraffe print swimsuit.”  (more...)