Meet the Sydney 2010 Fashion Designers
Introducing the fashion designer, the name behind the label. Find out about their lives, inspirations and their achievements that have brought them here today.
Aleida Harger – Louche – Stand 3824
Louche is sexiness, decadence and discreet entertainment. It is the creation of New Zealand born designer Aleida Harger, an adventurer who studied at London College of Fashion and has lived and worked in New York, and LA. (more...)
Samantha Hegerty and Sascha Bartley - Two Birds – Stand 3434
Perth’s Samantha Hegerty and Sascha Bartley - both 28 – have been friends since they left high school. They’re also seasoned globetrotters and worked in sales in the fashion industry before becoming designers – in a nutshell, kindred spirits. (more...)
Clare and Kash O’Hara – Ohara Designs – Stand 4544
Clare O’Hara studied fashion design at Sydney’s KvB Bond University and soon impressed as a sharp talent. Her sister Kash earned a BA in commerce from Sydney University and ended up working for Microsoft. The O’Hara girls were smart, successful and dissatisfied. (more...)
Kat Gee - Kagi - Stand 4524
Like numerous small girls, Kat Gee had fun making Fimo bracelets, but the then eight-year-old went a step further. “I sold my pieces in the school playground and made a killing,” she recalls. (more...)
Nicole Russell – Cherrymorris – Stand 4122
Clasped in the beak of the flying swallow are delicate twin chains. Attached to them is a rose. The imagery is exquisite. So is every handcrafted detail of the Rose and Swallow brooch. (more...)
Joanne Crowe – Curvaliscious - Stand 2648
The seasoned designer and entrepreneur is well aware of the irony. For
years, Australian women have been griping about the fashion industry’s
concentration on small sizes in a country where the average is 14-16.
Now here are women complaining about clothes that are too big! (more...)
Natalie Wakeling – Embody Denim - Stand 2518
Natalie Wakeling was one of the first Australian plus-size models to
succeed internationally. New York’s elite Ford agency represented her
and her modeling career spanned a decade. So how big are we talking
about? (more...)
Jono and Sam Cottee - Vanguard – StreetLab 7
An escape to a world where we are what we want to be,” reads the blurb on Vanguard’s website. Mere puff? Don’t be deceived. (more...)
Jana Simo - Explorion – Stand 2732
The fashionistas were intrigued. How did Nicola Finetti construct those
amazingly intricate creations? The Sydney favourite certainly designed
them, but he had a secret weapon: a Czech-born pattern-maker who also
happened to be a structural engineer. (more...)
Marion Liese - Marion Liese – Stand 3738
For years, Marion Liese designed lingerie that won awards, captivated
the fashion media and inevitably boosted sales – all for companies that
employed her. Early in 2009, the South African-born designer finally
launched her own luxury lingerie label. (more...)
Nikki Silverthorne – Kooey – Stand 3772
Western Australia’s Ningaloo Reef is “more alive” than the Great
Barrier Reef, maintains Nikki Silverthorne, the power behind Kooey. (more...)
Gisu Mobarhani – Gisu – Stand 3450
The name of the label, like that of the designer, is an old Persian one that roughly means “long-haired beauty”. (more...)
April Marie Hewat – April Marie Swimwear – Stand 3864
December will be a bumper month for Melbourne swimwear designer April
Hewat (pictured with beauty queen Jennifer Hawkins). At the Miss World
finals in Johannesburg, Australia’s contender, Sophie Lavers, will
flaunt three creations by April – “my Peacock and Frangipani bikinis,
and Giraffe print swimsuit.” (more...)





