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Delicate silks and laces, skin skimming cottons and the latest designs to make a splash in swimwear are the key notes for one of FASHION EXPOSED’s newest attractions - Allure. From luxurious lingerie to body basics and the hottest beach and poolside looks, Allure’s enticing array of products includes a host of high-recall brands including and Anne-Marie swimwear, Eveden and Underwear of Sweden. Click here to see a full exhibitor list.

April Marie Swimwear

Melbourne swimwear designer April Hewat is making a bit of an impact in Europe, and her riveting creations - chosen for the Australian finals of Miss World - are undoubtedly having the same effect at home. April’s Spring/Summer 2010 collection includes her exotic EcoAbstract range; comprising an abundance of frills, new animal prints and bikini tops for the well-endowed.


Eveden Group

A specialist in high quality, fashion conscious lingerie and bra-sized swimwear in larger cup measurements, Eveden provides a unique combination of the best fitting and most fashionable and desirable lingerie and swim styles. The group's stable of brands, including the renowned Freya and Fantasie brands, is proving a hit with consumers worldwide.

Underwear of Sweden

The vintage-inspired new season collection by Sydney-based Swedish lingerie designer Helene Pilhage is rightly titled Romance. Colours include cerise and ivory, and the label introduces pure organic cotton, plus bodywear in fresh florals. Helene will also exhibit hot Swedish women’s wear labels Koola Anna and Rules by Mary.