Growing label stitches up markets
Streetwear label Pink Stitch is undergoing a dramatic growth spurt led by its successful entry into the US market. Designer Maryanne Petsinis confirmed the label entered the American market last year and was preparing to show its winter 2010 range in the US next month.
The move follows solid growth for the brand locally. Less than two years old, Pink Stitch is currently stocked in over 400 retail stores across Australia
Petsinis attributed the brand's success to its unique offer - high fashion product targeting the 20 to 45 year old market at affordable prices and inspired by her own experiences.
"I couldn't find anything that was really gorgeous and well-made, but that was affordable too," she said. "I was looking for something I could buy to wear to a music concert and then buy another piece the next day for a hip new bar or restaurant launch.
All fabrics were sourced locally then sent to China for production, with all prints crafted by the designer to ensure the brand's individuality.
Pink Stitch planned to build on its success by promoting its offer at Fashion Exposed in February, Petsini confirmed, adding she was eager to gain further brand exposure within the industry and also build new accounts.
"I believe the brand has great potential and would like to come one step closer to reaching it at Fashion Exposed."
Launched in early 2008. Pink Stitch is inspired by looks from Europe's catwalks, fused with Australia's high fashion trends. Last August, the brand released its all-new "Amazon Glamour" range. This sophisticated collection melds bold colours with modern silhouettes, and included sequined party dresses, pants and jeans.