Fashionising a boon to retailers
Retailers attending FASHION EXPOSED look set to gain invaluable insights and updates from leading trend forecaster and online fashion forum Fashionising.com, which has been confirmed as media partner for the trade fair.
As part of the agreement, Fashionising.com will provide coverage at the trade fair from February 14 to 16 at Sydney Exhibition Centre, with fair stories and event highlights covered via a dedicated portal. Fashionising.com representatives will also participate in the judging panel of the Debut emerging designer contest.
Having participated in previous years with limited reporting, this year would see the strongest coverage to date, a Fashionising.com spokesperson confirmed.
Fashionising.com is a leading fashion website and resource, with a fan base consisting of fashion lovers and industry players alike. The site's trend reports are built up into annual online bibles covering clothing, accessories, hair and beauty as well as wider social trends that influence fashion but are often overlooked by the mainstream media. The site's subscribers include key decision-makers from major luxury fashion houses and budding designer labels, through to high street chain stores.
Fashionising.com's trend reports and editorial stories had also proved a hit with consumers, with readers fondly blaming the site for many a snap fashion purchase or growing shoe collection, the spokesperson said.